Small Business

Feast or Famine: Surviving Business Cycles

Inflation, recession, COVID, interest rates rising, and lending drying up are all signs of an economy going bad. Every expense, from insurance to gas, creeps upward daily. So what is your company to do when everything costs more, and your customer base is looking to conserve cash? Your subsequent decisions will decide whether your business thrives or dies in a [...]

2022-10-10T21:42:14-04:00October 10, 2022|Business Coaching, Small Business|

Bringing Family Members or Partners Into Your Business

Business owners can be some of the most cynical people in the world Why? Because they fight every day of their lives to overcome frustrations with competitors, lenders, vendors, and employees.  Their initial vision of an easy road fades; replaced with the realities of entrepreneurialism. Regardless of their current level of success, the scars of past battles fought tend to [...]

Out With The Old & In With The New? NO WAY!

Consider this. Many businesses focus solely on attracting new customers, yet they NEED to spend a good chunk of their time retaining current customers. These are people you already know and they have solid sales potential…they’ve already bought from you! Take the time to market and sell your NEW products to your CURRENT customers and less time trying to sell old products to [...]

2021-06-21T10:47:36-04:00October 14, 2015|Business Challenges, Marketing, Small Business|

Lessons I Learned From Kim Kardashian

Tips From Influencers Today we’ll talk about shameless self-promotion. That’s right, I said it…shameless! After all, we are learning from Kim Kardashian here. It comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion, and in some not so discreet ways, at that. But, seriously, consider some of the [...]

2018-10-16T16:42:58-04:00October 7, 2015|Marketing, Small Business|

Get Unstuck…Right Now!

Why do individuals and corporations wake up one day stuck? You know how it is—feeling “burnt out.” What’s the point—it’s just another day of the same people and money issues, and nothing is really going to change. Where is the passion? Where is the focus, the dream, vision, determination, and excitement? They have been replaced with the all-powerful overwhelmed feeling [...]

2021-06-21T09:28:47-04:00September 18, 2014|Business Challenges, Business Coaching, Small Business|

One of the most important questions for your business!

“What is the single most compelling reason why your customer will choose your company over the competition?”  If you can’t immediately answer this question, then your company has no position. It is simply just another supplier! The holy grail of marketing and business is the ability to create a position in the mind of your most probable consumer. Your point [...]

2021-06-21T09:30:03-04:00March 7, 2014|Business Challenges, Small Business|

What happened to the passion?

When you went into business, you had an idea. It might have been as simple as, “I want to be my own boss,” or, “I want to be rich.” Perhaps you saw an opportunity in the marketplace where you wanted to improve something. Think back to that time. What was your reason for taking the risk of starting your own [...]

2021-06-21T11:04:13-04:00February 28, 2014|Business Challenges, Small Business|

What should I look for in a Manager?

What Is A Manager? When you say the word manager, what people often envision is a tough leader who towers over the employees and keeps the pressure on. After all, managers by definition are responsible for results, right? True, but what more importantly defines a good manager is his ability to build a team that delivers time and time again. [...]

2019-11-19T13:23:05-05:00February 21, 2014|Business Challenges, Business Coaching, Small Business|

Beware The Business Zombie

Disconnected Employees Although thought of as the stuff of science fiction, zombies are alive and well in most small businesses, especially in times of crisis. Employees emotionally disconnected to a vision seek only the peace found in knowing that tomorrow will simply be a repeat of today. Their focus is completely on getting through the eight hours under the radar. [...]

Go to Top