Most strategy doesn’t fail because it’s wrong. It fails because it never survives contact with discomfort.
I’ve worked with enough business owners to see the pattern play out over and over again. They can diagnose the problem. They can even outline a smart, logical plan to fix it. But somewhere between deciding and doing, the wheels come off. Why? Because implementation is not a strategy problem. It’s a psychological one. Fixing something that’s seriously impeding your [...]
