Retailers still face a lot of the challenges that have been present for a long time, but the digital age has exacerbated some issues and created new ones.
When it feels like you’re surrounded from all sides, sometimes you need a little help to straighten things out. Coachfirm provides coaching and consultation services to retailers, as our staff sports 100 years of combined experience. We can help you with a variety of issues, such as flaws in your business model, marketing and staff management.
Whether you’re a clothing store, a hardware store or something in between, we help all kinds of businesses in southeastern New York, northeastern Pennsylvania and northern New Jersey.
What Problems Can a Retail Consultant Help With?
The Internet has bred the luxury of choice for consumers, which, in turn, has made them selective and free-ranging. Brand loyalty doesn’t matter as much as it did 20, or even 15, years ago, as people express more interest in finding the best product at the best deal.
Here some common issues that retailers need to deal with in the digital age:
- Marrying online and real-life experiences: Research shows that 96 percent of Americans utilize online shopping. That said, 65 percent spend their shopping budget at traditional stores. These two stats paint a clear picture: Shoppers explore online and then look to close the deal in person. Businesses need to create an experience that represents a flawless transition between the digital and physical, which means twice the work.
- Finding the right data: Technology brings its own sets of advantages, perhaps the biggest of which is consumer data. Businesses that fail to keep track of their trends and demographics risk falling behind other forward-thinking competitors.
- Managing staff: Running a whole group of people is inherently tricky, and directing them to all accomplish different sets of tasks only makes it harder. Mismanaging employees can lead to dissatisfied customers, misplaced inventory and lost revenue.
Trust Coachfirm With Your Retail Business Consulting
Committing to a retail consultant or coach will yield positive dividends for your operation. We’ll collaborate with you to understand your problems and craft unique solutions that accomplish your desired goals. In addition to being knowledgeable, our staff utilizes a wide range of tools and methods to create a positive experience for our clients. Chief among them is the Bizpods(R) Coaching Program. The Bizpods(R) program consists of 45 intensive lessons that will change the way you think about your business.
We also use our patented S.O.M.E. Method. S.O.M.E., which stands for Sales, Operation, Money and Employees, is a comprehensive analysis of your business’ different aspects and how they factor into your success. Are you paying too much or too little attention to one of them? We’ll weigh the individual impact of each and discuss how to balance them out.
When you work with us, we’ll explain what you need to hear — even if it may not be what you want to hear.
You can take advantage of our services through video conferencing nationwide or in-person near the following cities and the surrounding tri-state area:
- Scranton, PA
- Paramus, NJ
- Middletown, NY
Contact us today to schedule your free assessment, and we’ll happily serve as your retail business consultant.