Business Coaching Blog
Make Your Advertising Pop
5 Components For Good Advertising There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your […]
Direct Response or Bust!
Direct response marketing is marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up […]
Kick Start Your Marketing
Today I’d like to teach you about the three most important start-up marketing tools you need to attract and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of […]
Stop Wasting Your Resources!
Stop Wasting Your Resources! Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you […]
Out With The Old & In With The New? NO WAY!
Consider this. Many businesses focus solely on attracting new customers, yet they NEED to spend a good chunk of their time retaining current customers. These are people you already know and they have solid sales potential…they’ve already bought from you! Take the time to market and sell your NEW products to your CURRENT customers and less time trying […]
Lessons I Learned From Kim Kardashian
Tips From Influencers Today we’ll talk about shameless self-promotion. That’s right, I said it…shameless! After all, we are learning from Kim Kardashian here. It comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion, and in some not so discreet ways, at that. But, […]
Get Unstuck…Right Now!
Why do individuals and corporations wake up one day stuck? You know how it is—feeling “burnt out.” What’s the point—it’s just another day of the same people and money issues, and nothing is really going to change. Where is the passion? Where is the focus, the dream, vision, determination, and excitement? They have been replaced […]
One of the most important questions for your business!
“What is the single most compelling reason why your customer will choose your company over the competition?” If you can’t immediately answer this question, then your company has no position. It is simply just another supplier! The holy grail of marketing and business is the ability to create a position in the mind of your […]
What happened to the passion?
When you went into business, you had an idea. It might have been as simple as, “I want to be my own boss,” or, “I want to be rich.” Perhaps you saw an opportunity in the marketplace where you wanted to improve something. Think back to that time. What was your reason for taking the […]
What should I look for in a Manager?
What Is A Manager? When you say the word manager, what people often envision is a tough leader who towers over the employees and keeps the pressure on. After all, managers by definition are responsible for results, right? True, but what more importantly defines a good manager is his ability to build a team that […]