“A better question than “Who is my customer?” is “Who is not my customer?””

Strategy begins by asking the right questions, and the most important question of all is, “Who is not my customer?” Why ask that question? It is easier to identify who is not than who is. Once you can see who is not a fit for your product or service, you can immediately identify your most probable customer, MPC. You can save countless hours of work and financial mistakes by taking the time to answer this one simple question.


P.S. If you have ever wanted to exchange ideas or have a conversation with a Business Coach, let’s set up a no-pressure and no-fee time to connect.