“A better question than “Who is my customer?” is “Who is not my customer?””
If marketing is an expense in your mind or experience, you’re doing it wrong. Marketing is buying customers at a profit, but the question becomes, how do you know if it is working? The answer is never emotional; it is always mathematical. What is your ROI (Return on Investment) for every dollar you spend on marketing? If you don’t have that answer, I strongly suggest you pause and think this through. Without that answer, nothing makes sense. Once you have a clear understanding of the math, you can buy customers at a profit whenever you want!
P.S. If you have ever wanted to exchange ideas or have a conversation with a Business Coach, let’s set up a no-pressure and no-fee time to connect.