This is a very common question from entrepreneurs. It can seem strange that when you opened your new business sales grew right away, in fact they probably shot right up to where they are today and no matter what you do, you can’t seem to break out and take the company to the next level. Even more perplexing is that all of a sudden competition opens up down the block and their sales soon match yours. Where was all this business before they opened up down the street? Why didn’t those customers utilize your services?
The crux of the problem isn’t a lack of new customers. It’s because your company has most likely reached capacity. Trying to deal with an influx of new customers would throw your business out of whack because you wouldn’t have the operational strength to deal with them. If you want to grow your company, all four areas of your company; Sales, Operations, Money and Employees, have to be properly organized, aligned and ready for more business.
Is it a lot of work? Yes, but you have to grow your small business capacity before you can grow your sales.
