Small Business

Out With The Old & In With The New? NO WAY!

Consider this. Many businesses focus solely on attracting new customers, yet they NEED to spend a good chunk of their time retaining current customers. These are people you already know and they have solid sales potential…they’ve already bought from you! Take the time to market and sell your NEW products to your CURRENT customers and less time trying […]

Lessons I Learned From Kim Kardashian

Tips From Influencers Today we’ll talk about shameless self-promotion. That’s right, I said it…shameless! After all, we are learning from Kim Kardashian here. It comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion, and in some not so discreet ways, at that. But, […]

Business Owners - Get Unstuck

Get Unstuck…Right Now!

Why do individuals and corporations wake up one day stuck? You know how it is—feeling “burnt out.” What’s the point—it’s just another day of the same people and money issues, and nothing is really going to change. Where is the passion? Where is the focus, the dream, vision, determination, and excitement? They have been replaced […]

One of the most important questions for your business!

“What is the single most compelling reason why your customer will choose your company over the competition?”  If you can’t immediately answer this question, then your company has no position. It is simply just another supplier! The holy grail of marketing and business is the ability to create a position in the mind of your […]

What happened to the passion?

When you went into business, you had an idea. It might have been as simple as, “I want to be my own boss,” or, “I want to be rich.” Perhaps you saw an opportunity in the marketplace where you wanted to improve something. Think back to that time. What was your reason for taking the […]

What should I look for in a Manager?

What Is A Manager? When you say the word manager, what people often envision is a tough leader who towers over the employees and keeps the pressure on. After all, managers by definition are responsible for results, right? True, but what more importantly defines a good manager is his ability to build a team that […]

Customers Flow Like Water

As a Business Coach I am often asked, “How can I give my company a competitive advantage in the marketplace?” To which I answer: customers are just like water, they will always seek the easiest way to get what they want. Water going downstream does not care if it goes around or through rock; it […]

Beware The Business Zombie

Disconnected Employees Although thought of as the stuff of science fiction, zombies are alive and well in most small businesses, especially in times of crisis. Employees emotionally disconnected to a vision seek only the peace found in knowing that tomorrow will simply be a repeat of today. Their focus is completely on getting through the […]

Courting Customers Feels Like Speed Dating

You know that it’s true. Today’s customer has the internet at their fingertips with their hands full of what you want—cash. How cheap and how fast can you deliver whatever product or service it is that they need or want? It seems that this is the only set of questions that matter to the consumers […]

The Legend of Cash Mountain

Let me share a little story; no, it is more of a legend than a story because if you dig deep enough there is always some truth to every legend. This one is called The Legend of Cash Mountain. Every business owner, either consciously or subconsciously, has had a relationship with Cash Mountain. We all […]

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