Business Challenges

Out With The Old & In With The New? NO WAY!

Consider this. Many businesses focus solely on attracting new customers, yet they NEED to spend a good chunk of their time retaining current customers. These are people you already know and they have solid sales potential…they’ve already bought from you! Take the time to market and sell your NEW products to your CURRENT customers and less time trying […]

Business Owners - Get Unstuck

Get Unstuck…Right Now!

Why do individuals and corporations wake up one day stuck? You know how it is—feeling “burnt out.” What’s the point—it’s just another day of the same people and money issues, and nothing is really going to change. Where is the passion? Where is the focus, the dream, vision, determination, and excitement? They have been replaced […]

One of the most important questions for your business!

“What is the single most compelling reason why your customer will choose your company over the competition?”  If you can’t immediately answer this question, then your company has no position. It is simply just another supplier! The holy grail of marketing and business is the ability to create a position in the mind of your […]

What happened to the passion?

When you went into business, you had an idea. It might have been as simple as, “I want to be my own boss,” or, “I want to be rich.” Perhaps you saw an opportunity in the marketplace where you wanted to improve something. Think back to that time. What was your reason for taking the […]

What should I look for in a Manager?

When you say the word manager, what people often envision is a tough leader who towers over the employees and keeps the pressure on. After all, managers by definition are responsible for results, right? True, but what more importantly defines a good manager is his ability to build a team that delivers time and time […]

Consider This Before Planning a New Marketing Strategy

Every company craves new ideas for building its business and attracting customers. The management of companies attends seminars, hires consultants and employs sales trainers, who mistakenly believe that more and better information is what the business needs. This is a core mistake and is often a huge waste of time and resources. There is an […]

Customers Flow Like Water

As a Business Coach I am often asked, “How can I give my company a competitive advantage in the marketplace?” To which I answer: customers are just like water, they will always seek the easiest way to get what they want. Water going downstream does not care if it goes around or through rock; it […]

Beware The Business Zombie

Although thought of as the stuff of science fiction, zombies are alive and well in most small businesses, especially in times of crisis. Employees emotionally disconnected to a vision seek only the peace found in knowing that tomorrow will simply be a repeat of today. Their focus is completely on getting through the eight hours […]

Protect Your Business

The best way to protect your company is to remember that you are not your business. Your enterprise is a separate living entity with a life and needs of its own, many of which you may not totally understand right now. Your responsibility to this living entity is very similar to the role you would […]

Beware the Seduction of Social Media

As I sit down to write this article, I know that some people may label me as a heretic. After all, Social Media is everywhere and it is transforming the world as we speak – right? We have all heard about unknowns who developed and marketed a persona on the Internet and now have a […]

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