Dave Winford
Partner & Business Coach
Toll Free: (888) 777-0303
David, a partner and founding member of CoachFirm, has been helping small business owners achieve profit growth and excellence in their fields since 1995. David began his leadership and system development under the tutelage of the United States Naval Special Forces. For over 9 years he trained daily in the supervision, performance and implementation of policies and procedures.
While serving his country, David rounded out his on the job training with a Baccalaureate of Science in Accounting and advanced studies in Finance and Organizational Behavior. During this same period David established a recreational diving and training company.
After his honorable service in the military David moved on to Corporate America where he continued to hone his leadership and system development skills at the multi-billion, multi-national organization of VISA International.
With an unquenchable thirst for knowledge, the desire to connect with others and a tremendous devotion for capitalism, David went on to become a certified small business consultant for Gerber Business Development Corporation. For the next 4 years David was coached, mentored, assisted and befriended by small business guru and world-renowned author of The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It; Michael E. Gerber.
David’s core belief is that businesses must be designed to achieve their owners’ personal goals. With an advanced understanding of business models and structures, he takes the guesswork out of building a high-functioning company. His expertise stretches across business disciplines including: finance, sales & marketing, recruiting & people management, and succession planning.
Business owners say that David has a rare ability to communicate sophisticated business strategies in a simple way, and that his people skills have helped them resolve their trickiest interpersonal problems with customers, employees, and business partners.
His client roster includes business owners across many professions – including architects, engineers, doctors and other health care firms, private air charter, financial planners, martial arts studios, real estate offices and brokers, construction companies, insurance companies, manufacturers, marketing agencies, and technology companies, as well as a host of other service based small businesses.
David has served as a speaker, board of director officer, business strategist and coach to corporations, organizations, professional association, franchises and independent business owners throughout North America, the Pacific Rim and Europe.